By Siyanda Mthethwa
JOHANNESBURG, Nov 22 (Reuters) - Walmart ( WMT ) opened
its first store in South Africa on Saturday, marking the U.S.
retail giant's debut on the African continent as it seeks a
stake in a competitive market.
More than a hundred shoppers queued for hours outside the
store to take advantage of Walmart's ( WMT ) "Everyday Low Prices" and
shop international products that are not easily available in
South Africa such as designer counter-top air fryers by Drew
Barrymore, Labubu dolls and Dr.Pepper sodas.
"I'm actually here for a specific product that you can't
really get in South Africa....it's a children's toy, Labubu,"
Refilwe Mabale, told Reuters.
Some, like Tshepo Rambau, were hoping to snap up deals
during Black Friday weekend. The 44-year-old told Reuters while
standing in the queue that he was eyeing tech products like WIFI
extenders.
"Hopefully I'll get them cheaper here," he said.
The retailer will also be offering a sixty-minute online
delivery service. This places it in direct competition with
Checkers' Sixty60 on-demand delivery service owned by South
Africa's largest grocery retailer Shoprite.
"Opening the first Walmart ( WMT ) store in South Africa is about
much more than a business milestone, it is a commitment to
helping customers save money and live better by consistently
delivering the lowest total cost for the basket of products they
need," Andrea Albright, executive vice president of Walmart ( WMT ),
said in a statement.
The store, located in Roodepoort, west of Johannesburg, has
has created 80 new jobs and has collaborated with 15 local
small- and medium-enterprises, the retailer said.