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Reinstating $6.99 minimum basket fee for SNAP orders under
$35
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Fee removed during pandemic amid social distancing
restrictions
By Siddharth Cavale
NEW YORK, April 30 (Reuters) - Walmart ( WMT ) is
reinstating a minimum basket fee for customers who qualify for
U.S. government assistance and those subscribed to its Walmart+
Assist program, according to a memo seen by Reuters and
confirmed by Walmart ( WMT ).
The move to reinstate the fee, which was waived during
the COVID-19 pandemic, comes as the largest U.S. retailer is
bracing for a tough year ahead as its customers, who typically
skew low income, temper spending.
Recipients of government assistance programs like the
Supplemental Nutrition Assistance Program (SNAP) who use
Electronic Benefits Transfer (EBT) payments will now pay a
minimum basket fee of $6.99 for pick up and delivery of grocery
purchases from a store if they do not meet a $35 threshold.
Previously, this fee was waived for those on SNAP.
EBT is a system used by the U.S. government to deliver
government assistance benefits, commonly known as food stamps,
and works like a prepaid debit card.
"We're reinstating minimum basket fees for customers
with EBT cards saved to their Walmart ( WMT ) account," an internal
guidance memo sent to its customer service staff on Monday read.
A minimum basket fee covers the costs of picking and
packing an order from a store, which can be more expensive than
shipping from a warehouse and does not include delivery charges.
"If an EBT customer asks why we charged them a minimum
basket fee, explain this is the correct fee for orders under
$35," the memo said.
Walmart+ Assist is a membership plan offered by Walmart ( WMT ) that
gives shoppers on government assistance a 50% discount on the
standard Walmart+ membership, reducing the annual cost to $49
compared with the regular $98 fee.
Walmart ( WMT ) said it had previously removed the minimum basket
fee due to social distancing restrictions.
"Moving forward, the standard $35 minimum basket fee will be
in place for all orders," a Walmart ( WMT ) spokesperson said on
Wednesday.
Research from data analytics firm Numerator shows Walmart ( WMT )
accounts for nearly 26% of spending by SNAP recipients.
The retailer has been trying to rein in costs by closing
offices and asking staff to relocate to its Bentonville,
Arkansas headquarters, or asking some of its suppliers to absorb
price hikes caused by tariffs.
The retailer issued disappointing guidance for 2025 in part
due to the uncertainty surrounding tariffs, but it also posted a
10% rise in quarterly income boosted by its advertising and
Walmart+ business, which are more profitable than its core
business of selling low-margin groceries.
Walmart+ has been a strong driver of loyalty and sales with
growth coming from both lower and higher income households, Seth
Dallaire, Walmart's ( WMT ) chief growth officer, said at an April
investor conference.
Subscribers visit Walmart's ( WMT ) stores twice as much and spend
three times as much as non-members, he said, adding that
membership income rose nearly 40% in its most recent quarter
ended January. Lower-income households "love" Walmart+ because
of grocery delivery, Dallaire said.
"The delivery saves you the cost of public transportation
or fuel costs, or you using a ride-sharing app, for instance,
like a Lyft or Uber. They tell us they really value it that
way."