BENTONVILLE, Arkansas, June 6 (Reuters) - Paper shelf
price labels are going away at thousands of Walmart ( WMT ) stores.
The company on Thursday announced an expanded roll-out of
digital shelf labels that will allow it to update prices on over
120,000 items within minutes.
Weekly updates to paper shelf labels typically took a store
worker about two days. With digital labels, prices can be
updated within two minutes after a few clicks through its mobile
app for workers called Me@Walmart, the company said.
The new labels are small square screens that look very much
like the paper labels they will replace. They will also enable
workers to pick products for online order fulfillment faster,
the company said in a statement.
The digital shelf tags will appear on shelves at 2,300
stores by 2026, said Greg Cathey, senior vice president of
transformation and innovation at Walmart ( WMT ), which operates 4,700
U.S. stores.
The way companies price products have become a hot button
issue recently after burger chain Wendy's was scorched
on social media after its CEO suggested it may start testing
"dynamic pricing" or surge pricing based on demand, especially
during peak hours of the day.
Cathey said Walmart ( WMT ) had no plans to do that.
"It is absolutely not going to be one hour it is this price
and the next hour it is not," he said on the sidelines of
Walmart's ( WMT ) annual shareholder meet in Bentonville, Arkansas, on
Thursday.
Merchants typically provided pricing updates to Walmart ( WMT ) on a
weekly basis, but with digital price tags, they can pass on
price changes to Walmart ( WMT ) daily, Walmart ( WMT ) spokesperson Cristina
Rodrigues said.
Rodrigues said these prices are updated overnight, left the
same during the day and revisited again after store hours or
before the store opens the next day.