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Walmart's Flipkart plans foray into India's ticketing market as live events boom, sources say
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Walmart's Flipkart plans foray into India's ticketing market as live events boom, sources say
Apr 17, 2026 3:24 AM

BENGALURU/NEW DELHI, April 17 (Reuters) - Walmart ( WMT )-owned

Indian e-commerce firm Flipkart plans to sell movie and

concert tickets in India, moving into a fast-growing space

driven by consumers spending more on entertainment, two sources

familiar with the matter said.

India's live events and ticketing market has gathered pace

over the last year, as demand for large-scale concerts,

international tours and sporting spectacles surges, drawing tens

of thousands of fans across major cities, led by the country's

lucrative cricket calendar.

One of the sources said Flipkart was aiming to launch into

the market in May, pitting it against Accel-backed BookMyShow

and Zomato's District to take advantage of rising

disposable incomes and wider smartphone use in the world's most

populous nation.

Flipkart is also preparing to pilot food delivery from May,

the second source said, adding that timelines could change as

plans evolve.

The company did not respond to a request seeking comment.

Flipkart has been laying the groundwork for an initial

public offering in India, including shifting its holding company

back to the country, reshuffling senior management and

strengthening business units such as fashion arm Myntra.

India's online ticketing and food delivery leaders have

scaled up through heavy spending and deep discounts. Flipkart's

plans would take it into fiercely competitive, low-margin

sectors dominated by entrenched rivals.

Years of investor-funded expansion have left India's food

delivery market dominated by Zomato and Swiggy, with smaller

rivals squeezed out and profitability still elusive despite

strong urban demand.

Founded in 2007 as an online bookseller, Flipkart competes

with Amazon ( AMZN ) in India's growing e-commerce market. It

was valued at about $37 billion in 2024, when Alphabet's

Google bought a $350 million stake, following

Walmart's ( WMT ) $16 billion controlling acquisition six years earlier.

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