June 5 (Reuters) - Walmart ( WMT )-owned Sam's Club said

on Thursday it would eliminate over 40 ingredients, including

artificial colors and aspartame, from private label brand

Member's Mark by the end of this year.

Under the initiative, called 'Made Without', Sam's Club is

altering its food products and beverages to offer items that are

in tandem with the evolving dietary preferences of customers as

more people, mainly Gen Z and millennials, turn health

conscious.

The move comes a couple of months after Health Secretary

Robert F. Kennedy Jr laid out plans to remove synthetic food

dyes from the U.S. food supply, in a broader move to address

chronic diseases and health conditions such as obesity among

Americans.

Most of the packaged food companies are also working on

their existing products as well as on introducing items without

artificial dyes.

W.K. Kellogg ( KLG ) is reformulating its cereals served in

schools to not include artificial dyes, and has said it would

not launch any products with the dyes beginning next year.

Tyson Foods is also "proactively reformulating" food

products containing petroleum-based synthetic dyes, which

according to the company were to be eliminated from its

production process by May end.

Sam's Club has already rolled out cookies and snacks without

artificial colors. The retailer is also offering fresh sushi as

part of its 'Made Without' program.

(Reporting by Ananya Mariam Rajesh in Bengaluru; Editing by

Shinjini Ganguli)