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Warner Bros Discovery expects more than 6 mln new Max subscribers in third quarter
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Warner Bros Discovery expects more than 6 mln new Max subscribers in third quarter
Sep 13, 2024 1:18 PM

Sept 12 (Reuters) - Warner Bros Discovery ( WBD )

expects to add more than 6 million subscribers to its Max

streaming platform in the third quarter, as the service

continues to build momentum in international markets.

"We're starting to scale and in the second half of the year,

you'll see real revenue growth driven by real subscriber

growth," Warner Bros Discovery ( WBD ) Chief Executive David Zaslav said

at the Goldman Sachs's Technology Conference on Thursday.

Warner Bros Discovery ( WBD ) relaunched its streaming service last

May, with expanded programming offerings, to strengthen its

position amid competition from giants like Netflix ( NFLX ) and

Walt Disney ( DIS ).

This May, the company extended Max to Europe, capitalizing

on the anticipation of the Olympic Games in Paris, which has

helped in growing its international popularity.

"We're available in a lot of Europe and Latin America, and

within two years, we'll be available in most of the world, we're

going to be on those shelves," Zaslav said.

Warner Bros' streaming service Max includes premium content

from HBO, along with programs from HGTV, the Food Network, the

Discovery Channel and other cable networks.

Zaslav noted that bundling Max with Disney+ and Hulu has

contributed to an increase in subscribers this quarter. He also

mentioned that the company will focus on improving its studio

operations.

Earlier today, the media giant said it has renewed a

multi-year deal with Charter Communications ( CHTR ) to

integrate Max and Discovery+ into the cable company's streaming

hub.

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