Sept 12 (Reuters) - Warner Bros Discovery ( WBD )
expects to add more than 6 million subscribers to its Max
streaming platform in the third quarter, as the service
continues to build momentum in international markets.
"We're starting to scale and in the second half of the year,
you'll see real revenue growth driven by real subscriber
growth," Warner Bros Discovery ( WBD ) Chief Executive David Zaslav said
at the Goldman Sachs's Technology Conference on Thursday.
Warner Bros Discovery ( WBD ) relaunched its streaming service last
May, with expanded programming offerings, to strengthen its
position amid competition from giants like Netflix ( NFLX ) and
Walt Disney ( DIS ).
This May, the company extended Max to Europe, capitalizing
on the anticipation of the Olympic Games in Paris, which has
helped in growing its international popularity.
"We're available in a lot of Europe and Latin America, and
within two years, we'll be available in most of the world, we're
going to be on those shelves," Zaslav said.
Warner Bros' streaming service Max includes premium content
from HBO, along with programs from HGTV, the Food Network, the
Discovery Channel and other cable networks.
Zaslav noted that bundling Max with Disney+ and Hulu has
contributed to an increase in subscribers this quarter. He also
mentioned that the company will focus on improving its studio
operations.
Earlier today, the media giant said it has renewed a
multi-year deal with Charter Communications ( CHTR ) to
integrate Max and Discovery+ into the cable company's streaming
hub.