01:15 PM EDT, 09/11/2025 (MT Newswires) -- Warner Bros. Discovery ( WBD ) signed a multiyear agreement with Nielsen to measure audience data across its linear and streaming platforms, effective immediately.

Financial terms weren't disclosed.

Warner will continue using Nielsen's Big Data + Panel to deliver metrics to advertising clients and plans to adopt Nielsen's Advanced Audience capabilities starting in 2026, the companies said Thursday in a statement.

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