May 8 (Reuters) - Warner Bros Discovery ( WBD ) is

looking at additional opportunities for cost-cutting and raising

prices for its Max streaming platform, Bloomberg News reported

on Wednesday, citing people with knowledge of the matter.

The cost-cutting plans could include possible layoffs at the

media company which has already eliminated more than 2,000

positions over the past year, according to the report.

The company's streaming business, which includes Max and

Discovery+, could see hundreds of millions of dollars in budget

cuts, mostly in marketing and technology, Bloomberg News

reported.

Warner Bros Discovery ( WBD ) has decided to raise subscription fees

as it seeks to reach $1 billion in earnings from the Max and

Discovery+ streaming services next year, the report said.

Max's starting price for U.S. subscribers is $9.99 a month

for the ad-supported plan.

The company did not immediately respond to a Reuters request

for comment.

Warner Bros Discovery ( WBD ) has been impacted by the lingering

effects of the twin Hollywood strikes last year and a weak

advertising market.

The company has focused on reducing its debt burden and

improve cash flow. It ended 2023 with $4.3 billion of cash in

hand and $44.2 billion of gross debt.