11:23 AM EDT, 06/04/2024 (MT Newswires) -- Warner Bros. Discovery ( WBD ) increased the price of the Max streaming service basic ad-free plan to $16.99 per month from $15.99, effective immediately for new customers, multiple media outlets reported Tuesday, citing the company.

The premium subscription price will also rise by $1 to $20.99 a month, Bloomberg reported, as will annual subscription prices.

The cost of the ad-supported plan remains unchanged at $9.99 a month, Bloomberg added.

Existing subscribers will see the new prices reflected in their bills after July 4, Bloomberg said, citing Warner Bros.

Warner Bros. did not immediately respond to MT Newswires' request for comment.

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