Oct 8 (Reuters) - Warner Music Group ( WMG ) is nearing
an agreement with Netflix ( NFLX ) to create a variety of movies
and documentaries based on the label's artists and songs,
Bloomberg News reported on Wednesday, citing people familiar
with the matter.
Reuters could not immediately verify the report.
Warner Music ( WMG ), the label behind artists such as Bruno Mars
and Ed Sheerean, and Netflix ( NFLX ) did not respond to Reuters' request
for comments outside regular business hours.
Warner Music ( WMG ) CEO Robert Kyncl, speaking at the Bloomberg
Screentime conference in Los Angeles, declined to comment on any
specific deal.
"It makes a lot of sense for us to partner with a company
that can bring it alive all around the world," Kyncl said,
referring to the catalog of rights to songs by legendary
artists.
"The stories we have are incredible, and they have not been
told."
In July, Warner Music ( WMG ) and Bain Capital announced a joint
venture aimed at acquiring up to $1.2 billion worth of music
catalogs.