We expect core business to grow typically at 8-10% per annum and new stations to grow very quickly, said Prashant Pandey, Managing Director and CEO, ENIL.

We also expect pricing to firm up and volumes to remain stable for now, he added.

“We have been trying to cut on the ad volumes. The biggest consumer complaint is that there are just too many ads on not only radio but every medium and radio in particular and we decided to take the volume cut. It is a very difficult thing for media to cut volumes but we cut volumes by 15% last year,” he said.

“We have got 3-4% margin increase during the year. We are very well poised and happy with where we are,” he added.

“There is a genuine recovery as we expect this year then our numbers should significantly go up beyond the two-year back mark as well, we have added a lot of new stations,” said Pandey.

First Published:Jun 1, 2018 3:25 PM IST