08:23 AM EDT, 10/09/2025 (MT Newswires) -- Wendy's (WEN) said Thursday that it has launched a strategic plan to improve its brand positioning strategy, accelerate profitability, and boost shareholder value.

The company said its 'Project Fresh' plan will focus on four key actions: brand revitalization, system optimization, operational excellence, and capital and resources reallocation.

Wendy's said the plan includes assessing its US restaurant system to increase profitability, and transforming US restaurant operations "to elevate experience and drive greater efficiency."