Banzai International, Inc. ( BNZI ) shares are trading higher Friday after the company effected a reverse stock split on Thursday in order to regain compliance with the Nasdaq minimum average closing price requirement.

The Details:

Banzai shares began trading on a 1-for-50 reverse split-adjusted basis at Thursday's opening bell. As a result of the reverse stock split, the company now has only 916,558 shares of common stock issued and outstanding. 

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Banzai shares are racing higher on heavy trading volume Friday. According to data from Benzinga Pro, more than 27 million shares have already changed hands in the session. 

Banzai is a marketing technology company that provides marketing and sales solutions for customers including Square, Hewlett Packard Enterprise and Thermo Fisher Scientific. 

How To Buy BNZI Stock:

By now you're likely curious about how to participate in the market for Banzai International ( BNZI ) – be it to purchase shares, or even attempt to bet against the company.

Buying shares is typically done through a brokerage account. You can find a list of possible trading platforms here. Many will allow you to buy ‘fractional shares,' which allows you to own portions of stock without buying an entire share. For example, some stock, like Berkshire Hathaway, or Amazon.com, can cost thousands of dollars to own just one share. However, if you only want to invest a fraction of that, brokerages will allow you to do so.

If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to ‘go short' a share of stock by lending you the shares to sell. The process of shorting a stock can be found at this resource. Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading – either way it allows you to profit off of the share price decline.

BNZI Price Action: According to Benzinga Pro, Banzai shares are up 120% at $6.36 at the time of publication Friday. 

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