Beamr Imaging Ltd. ( BMR ) shares are trading higher Tuesday after the company announced it will demonstrate a real-time video optimization application with Nvidia Corporation's ( NVDA ) Holoscan for Media. 

The Details:

Beamr said that it will demonstrate the application at the NAB Show 2024 event for the broadcasting, streaming and media industry in Las Vegas, Nevada, on April 13 through 17. 

“There is an urgent need for solutions for live-streaming video, edge products, or the Internet of Things in the rapidly growing video world. Beamr’s ability to lower bitrate and enable 4K video streaming at scale and over 5G has the potential to grow usage, improve user experience, and lower costs for such enterprises,” said Beamr CEO Sharon Carmel. 

“Livestreams are being revolutionized by emerging workflows that demand greater efficiency and flexibility,” said Sepi Motamedi, Senior Product Marketing Manager for Live Media Solutions at NVIDIA ( NVDA ). “By combining Beamr’s technologies with NVIDIA Holoscan for Media, broadcasters can harness real-time video optimizations to deliver the next generation of viewing experiences.”

Beamr shares were halted on a circuit breaker to the upside following the announcement and have since resumed trading. According to data from Benzinga Pro, more than 8.479 million shares have been traded in the session, compared to the stock’s 100-day average of 5.243 million shares.

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How To Buy BMR Stock:

By now you're likely curious about how to participate in the market for Beamr Imaging ( BMR ) – be it to purchase shares, or even attempt to bet against the company.

Buying shares is typically done through a brokerage account. You can find a list of possible trading platforms here. Many will allow you to buy ‘fractional shares,' which allows you to own portions of stock without buying an entire share. For example, some stock, like Berkshire Hathaway, or Amazon.com, can cost thousands of dollars to own just one share. However, if you only want to invest a fraction of that, brokerages will allow you to do so.

In the the case of Beamr Imaging ( BMR ) , which is trading at $7.48 as of publishing time, $100 would buy you 13.37 shares of stock.

If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to ‘go short' a share of stock by lending you the shares to sell. The process of shorting a stock can be found at this resource. Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading – either way it allows you to profit off of the share price decline.

BMR Price Action: According to Benzinga Pro, Beamr Imaging ( BMR ) shares are up 26.9% at $7.86 at the time of publication Tuesday.

Image: Courtesy of Beamr Imaging Ltd. ( BMR )