Shares of Jeffs’ Brands Ltd are trading higher Wednesday after the company announced a definitive agreement to sell its U.S.-based Smart Repair Pro business and a nearly 49.1% stake in SciSparc Nutraceuticals Inc. to Plantify Foods in a transaction valued at approximately $11.8 million.

What To Know: Under the terms of the deal, Jeffs’ Brands will receive up to a 90% equity interest in Plantify Foods on a fully diluted basis. The transaction includes Smart Repair Pro, which operates Jeffs’ Brands' Amazon Marketplace stores in the U.S., along with its logistics unit Pure NJ Logistics LLC, and its minority ownership in SciSparc Nutraceuticals, held through a subsidiary.

The deal is expected to close by July 31 2025, pending regulatory approvals and other closing conditions. Following the transaction, Jeffs’ Brands will no longer directly own Smart Repair Pro or its stake in SciSparc but will instead hold equity in Plantify Foods. Key executives from Jeffs’ Brands, including board chairman Oz Adler and CFO Ronen Zalayet, are set to take leadership roles in the Canadian company.

JFBR Price Action: Jeffs’ shares are up 69.4% at $1.44 at the time of writing, according to Benzinga Pro.

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