Roku, Inc. ( ROKU ) shares are trading higher on Friday.

The company announced today that Louise Pentland will join the company as Senior Vice President and General Counsel, effective July 23. Pentland will report to Anthony Wood, Founder and CEO, and will succeed current SVP and General Counsel Stephen Kay, who is retiring in November.

Pentland is transitioning to Roku ( ROKU ) from Walt Disney Company ( DIS ) , where she served as Executive Vice President and Chief Counsel for Disney Experiences and Products.

“Her extensive expertise in legal affairs, government relations, and corporate governance will be invaluable as we advance our mission to transform how the world watches TV and connect and enhance the entire TV ecosystem,” CEO Wood added.

Also Read: Roku Stock’s Wild Ride: Bullish Analysts Bet On Growth Despite Competitive Threats

Last month, Roku ( ROKU ) announced plans for a new CTV relationship with online movie ticketing service Fandango.

This relationship will enable theatrical advertisers to measure the impact of their Roku ( ROKU ) ad campaign through Fandango ticket sales attribution.

According to Benzinga Pro, ROKU ( ROKU ) stock has lost over 20% in the past year. Investors can gain exposure to the stock via ARK Innovation ETF ( ARKK )  and ARK Next Generation Internet ETF ( ARKW ) .

Price Action: ROKU ( ROKU ) shares are trading higher by 0.54% to $61.00 at last check Friday.

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