SoundHound AI, Inc. ( SOUN ) shares are moving higher on Friday after the company announced it will participate in the 2025 Nvidia GPU Technology Conference.

What To Know: SoundHound plans to leverage its attendance at the conference to showcase its innovations in voice AI.

The company will demonstrate its new voice-controlled ordering system, enabling drivers to make purchases hands-free. Additionally, it will highlight its in-vehicle assistant developed in collaboration with Nvidia.

“Our collaboration with Nvidia, and our voice commerce technology are set to redefine the in-vehicle experience. We look forward to demonstrating how our AI solutions unlock new possibilities for automakers, brands, and consumers alike,” said Keyvan Mohajer, CEO and Co-Founder of SoundHound AI ( SOUN ).

SoundHound will also showcase its dynamic drive-thru food ordering solution at Oracle’s booth

The conference is taking place from March 17 to March 21 in San Jose, California.

See Also: D-Wave Quantum Stock Surges Following Strong Q4 Bookings Growth: What’s Going On?

SOUN Price Action: At the time of writing, SoundHound stock is trading 11.2% higher at $9.90, according to data from Benzinga Pro.

Image: via Shutterstock