Target Corp ( TGT ) shares are trading lower. The company on Monday announced that it’s lowering prices on frequently shopped items just days ahead of earnings. Here’s what you need to know.

What To Know: Target ( TGT ) said it will lower everyday regular prices on approximately 5,000 frequently shopped products. The retailer noted that it already reduced prices on about 1,500 items and plans to cut prices across thousands of other products over the course of the summer.

Price cuts will impact several everyday items like milk, meat, bread, soda, fresh fruit and vegetables, snacks, yogurt, peanut butter, coffee, diapers, paper towels, pet food and more. 

“We know consumers are feeling pressured to make the most of their budget, and Target ( TGT ) is here to help them save more,” said Rick Gomez, executive vice president and chief food, essentials and beauty officer at Target ( TGT ).

“Our teams work hard to deliver great value every day, and these new lower prices across thousands of items will add up to additional big savings for the millions of consumers that shop Target ( TGT ) each week for their everyday needs.”

The news comes as Target ( TGT ) gears up to report earnings this week. Target ( TGT ) is due to report its first-quarter financial results before the market opens on Wednesday. The retailer is expected to report earnings of $2.02 per share and revenue of $24.51 billion, according to estimates from Benzinga Pro.

Last quarter, Target ( TGT ) beat analyst estimates on the top and bottom lines, turning in earnings of $2.98 per share versus estimates of $2.41 per share and revenue of $31.92 billion versus estimates of $31.83 billion.

Target ( TGT ) guided for first-quarter adjusted earnings of $1.70 to $2.10 per share and said it expects comparable sales growth to be between 3% and 5%.

“Looking ahead, we’ll continue to invest in the strengths and differentiators that have delivered strong financial performance over time. We’ll also roll out fresh innovations, including our new Target Circle membership program, as part of our roadmap for growth aimed at meeting consumers where they are, reigniting sales, traffic and market share gains, and positioning Target ( TGT ) for profitable growth in 2024 and beyond,” CEO Brian Cornell said in March.

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TGT Price Action: Target ( TGT ) shares were down 1.36% at $157.96 at the time of publication, according to Benzinga Pro.