Tilray Brands, Inc ( TLRY ). moved lower on Tuesday following the launch of a timely and tongue-in-cheek offering from one of its subsidiaries.

Blue Point Brewing Co., a well-known craft beer brand under Tilray’s beverage umbrella, has announced the return of its Delayed Pilsner — a brew created with New York commuters in mind.

The lager, originally developed as a nod to the all-too-frequent public transportation delays in the city, is once again hitting shelves across the Metro New York area.

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Carrie Shafir, senior brand director at Tilray Beverages, shared the intention behind the product: “Delayed Pilsner is our way of helping New Yorkers find a moment of peace amidst the chaos. It’s a beer that’s not just refreshing but also comforting.”

The 16-ounce can features a design inspired by the familiar “delayed” signage seen on Penn Station’s departure boards, particularly referencing Long Island destinations.

It’s a visual cue that blends humor with an all-too-relatable experience for city residents.

Delayed Pilsner is available in 16oz cans at select retailers and major transit centers across New York.

Tilary Beverages recently launched a new whiskey expression under its acclaimed Breckenridge Distillery brand.

The distillery unveiled the latest addition to its cask-finished lineup: Breckenridge Cognac Cask Finish Whiskey, which is available in Colorado with broader U.S. distribution anticipated later this year.

Originally released in 2022 as part of the second Collectors Art Series, this limited edition whiskey has returned with an elevated production run.

Price Action: TLRY shares are trading lower by 3.78% to $0.4229 at last check Tuesday.

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