United Airlines Holdings, Inc. ( UAL ) shares are trading flat Friday. The company recently announced the launch of its new media network.

What Happened: On Friday morning, United Airlines announced its media network entitled Kinective, the first media network to use travel insights for personalized, real-time ads, content and offers from top brands.

Kinective enables companies to market its products or services across United’s platforms in a personalized manner. This includes their mobile app and inflight entertainment systems. The company is already working with brands, such as Norwegian Cruise Line, Macy’s, Chase United Co-Brand Credit Cards and TelevisaUnivision.

Additionally, the airline expects its loyalty members will receive additional value through more personalized and real-time offers

“United gives brands across a wide range of industries the ability to reach engaged customers throughout the entire marketing funnel – from brand consideration to conversion – in a way that’s highly personalized and relevant, and we’re already seeing impressive results,” said Richard Nunn, CEO of MileagePlus.

Kinective Media plans a formal commercial launch at the Cannes Lions International Festival of Creativity.

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UAL Price Action: United Airlines shares are down .39% at $53.03 at the time of writing per data from Benzinga Pro.

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