On Wednesday, Walt Disney Company ( DIS ) expanded its paid sharing program to offer users ways to enjoy their Disney+ subscription with a family member or friend.

The shares are trading marginally higher on Wednesday.

“These features and capabilities are now available in the United States, Canada, Costa Rica, Guatemala, Europe, and the Asia-Pacific region after launching in select markets over the summer,” the company said in a blog post.

Per the latest development, account holders who want to add someone outside of their Household to their Disney+ subscription will be able to do so with the Extra Member add-on.

In the U.S., an ‘Extra Member profile’ will cost an additional $6.99 per month for Disney+ Basic subscriptions and $9.99 per month for Disney+ Premium subscriptions.

According to Benzinga Pro, DIS stock has gained over 16% in the past year. Investors can gain exposure to the stock via Invesco S&P 500 Equal Weight Communication Services ETF and ALPS Global Travel Beneficiaries ETF ( JRNY ) .

Also Read: Disney Animation Shakes Things Up: Jared Bush Becomes Chief Creative Officer, Jennifer Lee Steps Back To Prepare For Frozen Sequels

Earlier this year, CEO Bob Iger revealed that the Mouse House will start its password-sharing crackdown. The anti-password sharing rules were first enforced for new Disney Plus subscribers on January 25 and later extended to existing members on March 14.

Recently, the company appointed Academy Award-winning filmmaker Jared Bush as Chief Creative Officer (CCO) of Walt Disney Animation Studios, effective immediately.

Jennifer Lee will step back from her role to focus on filmmaking full-time and oversee the Frozen franchise for the studio, the company said in a press release.

As Chief Creative Officer, Bush will manage the creative output of the renowned animation studio, encompassing its films, series, and related projects.

Price Action: DIS shares are trading higher by 0.19% to $93.87 at last check Wednesday.

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