Clear Channel Outdoor Holdings, Inc. ( CCO ) traded higher on Friday after securing a long-term airport advertising contract in the Washington, D.C. area.

The deal strengthens its presence across two of the busiest government travel hubs in the country.

Clear Channel's Airports Division won a 10-year advertising contract with the Metropolitan Washington Airports Authority.

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The agreement starts March 1, 2026, and includes a five-year renewal option. It covers full advertising rights at Washington Reagan National Airport and Washington Dulles International Airport.

Why The Deal Matters

The partnership helps Clear Channel Outdoor Holdings ( CCO ) deepen its airport media footprint at major U.S. travel corridors. Washington, D.C. serves as a key center for politics, business and global travel traffic.

Clear Channel plans to push digital advertising coverage to 85% across both airports within two years.

The company will install LumiGlass displays, Prism360 digital columns and large LED video walls.

Business Impact

Management expects the digital expansion to increase advertiser engagement and boost return on investment for global brands.

Clients currently include prominent names like Meta, Samsung and Barclaycard.

Morten Gotterup, president of Clear Channel Outdoor Airports Division, said: "Washington D.C. is a vital crossroads for business, government, and culture, and we’re thrilled to extend our partnership with MWAA to bring even more innovation to DCA and IAD."

Passenger Experience

The company also says the upgrades will improve visual design inside the terminals. The goal is to create more immersive and intuitive environments for millions of annual travelers.

Clear Channel referenced new Nielsen research focused on frequent flyers and business travelers. The study shows airport advertising now drives more decisive post-exposure consumer action.

Price Action: CCO shares are trading higher by 2.62% to $1.765 at last check on Friday.

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