Adobe Inc. ( ADBE ) shares are trading higher on Monday. The company revealed several launches at the Adobe MAX 2024 event.

Firefly Generative AI Models: The company expanded its Firefly generative AI models to include video, alongside updates to its Image, Vector, and Design models.

The Firefly Video Model, now in limited public beta, is the first video model designed for commercial safety.

Since its beta launch in March 2023, Firefly has generated over 13 billion images, with 6 billion created in the last six months.

Creative Cloud Feature: Adobe unveiled over 100 new Creative Cloud features, powered by Adobe Firefly, to enhance creators’ productivity and collaboration.

Next Generation Of Frame.io: Adobe disclosed the next generation of Frame.io, now generally available, expanding beyond video post-production to include photo and design support.

Frame.io enhances team collaboration by centralizing media and assets, streamlining custom workflows, and tightening feedback processes.

Adobe GenStudio: Adobe announced the general availability of Adobe GenStudio for Performance Marketing, a generative AI-powered tool designed to help brands and agencies speed up the creation of personalized, on-brand marketing campaigns across various channels and regions.

Adobe Digital Academy: Adobe announced a new global initiative expanding the Adobe Digital Academy to focus on equipping next-generation learners and teachers with AI literacy, content creation, and digital marketing skills to succeed in today’s workforce.

Apart from this, Adobe disclosed groundbreaking innovations in Photoshop and Illustrator, enhancing power and precision in graphic design, illustration, and creative imaging, while significantly boosting speed and productivity.

Price Action: ADBE shares are up 2.85% at $509.52 at the last check Monday.

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