Akshaya Tritiya, also known as Akti or Akha Teej, is the annual springtime festival of the Jains and Hindus. It is an auspicious day that signifies unending prosperity. On this day, investments and buying gold is considered to bring luck.

CNBC-TV18's special show takes a look at the demand for gold in India. Is good old jewellery still a favourite with Indians? Are digital gold or gold ETFs flavour of the season? The demand for gold has been on the wane for the last couple of years. So are Indians looking beyond physical gold to boost their investment portfolio?

To find answers to these questions, CNBC-TV18's Manisha Gupta spoke with Chirag Mehta, senior fund manager - alternative investments at Quantum Mutual Fund; Sachin Jain, managing director of Forevermark; TS Kalyanaraman, chairman and managing director of Kalyan Jewellers; Ishu Datwani, founder of Anmol Jewellers; Tanya Rastogi of Lala Jugal Kishore Jeweller and Saurabh Gadgil, chairman and managing director of PNG Jewellers.