05:59 AM EDT, 03/16/2026 (MT Newswires) -- Willis Towers Watson ( WTW ) said Monday its Willis business expanded its GB Affinity technology ecosystem in collaboration with Qover, an embedded insurance platform provider.

Under the deal, the companies will help businesses launch tailored insurance programs more quickly by integrating insurance offerings directly into customer purchasing journeys across sectors, the company said.

Financial terms of the partnership were not disclosed.