10:14 AM EDT, 07/02/2025 (MT Newswires) -- Wix.com ( WIX ) and Alibaba Group's ( BABA ) Alibaba.com said Wednesday they have entered into a partnership to help small- and medium-sized enterprises expand their global reach through integrated sourcing and sales tools.

As part of the deal, Wix merchants can now sell globally on Alibaba.com by automatically synchronizing inventories and orders, while Alibaba.com sellers can build direct-to-consumer and business-to-business storefronts using Wix's e-commerce tools and AI capabilities, the companies said.

The partnership also gives Wix users access to a curated wholesale marketplace from Alibaba.com to streamline product discovery, testing, and private-labeling.

Financial terms of the deal were not disclosed.

Shares of Wix were up 1.9% in recent trading, while Alibaba ( BABA ) fell 2.2%.

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