JERUSALEM, Feb 19 (Reuters) - Website builder Wix.com ( WIX )

beat fourth-quarter net profit expectations on Wednesday

boosted by price hikes and by its artificial intelligence and

Studio products for designing advanced websites, while

forecasting revenue of up to $2 billion in 2025.

The Israeli company's earnings were $1.93 per diluted share,

excluding one-time items, up from $1.22 per share a year

earlier. Revenue for the October-December quarter grew 14% to

$460.5 million.

Analysts expected Wix to earn $1.59 per share, excluding

one-time items on revenue of $461.75 million, LSEG data showed.

Wix forecast 2025 revenue of $1.97-$2.0 billion, for annual

growth of up to 16%. It expects first-quarter revenue of

$469-$473 million, up 13-14%.

In 2024, Wix's revenue rose 13% to $1.76 billion, while

adjusted diluted EPS ex-items rose to $6.39 from $4.39 a share

in 2023.

"With Studio continuing to outperform and AI usage and

conversion benefits ramping, we anticipate these initiatives to

be even bigger growth engines in 2025," it said. Studio is a web

creation platform for professionals and agencies.

Wix said it completed a $200 million share repurchase plan

in January, bringing the total repurchases since August 2023

to$725 million.