Nov 7 (Reuters) - WK Kellogg beat Wall

Street estimates for third-quarter revenue and profit on

Thursday, driven by robust consumer demand for its ready-to-eat

cereals, including Froot Loops and Apple Jacks.

Shares of the Battle Creek, Michigan-based company rose

about 10% in premarket trading as higher product pricing and

cost-cutting efforts bolstered results.

Despite raising prices, the company increased sales

volume as the brand maintained its strong presence in American

households' breakfast routines, suggesting that brand loyalty

and customer retention remain strong.

The Rice Krispies-maker's results contrasted those of other

packaged food companies such as Kraft Heinz ( KHC ) and Conagra

Brands ( CAG ), which saw disappointing sales as customers opted

for cheaper options.

Organic volume for the quarter declined 1.1%, improving

compared to a 4.8% decline the previous quarter. The third

quarter product pricing rose 1.8%, down from 2.1% in the second

quarter.

WK Kellogg, which split from Kellanova ( K ) last year,

retained the North American cereal business of the original

Kellogg company.

Its gross margin increased to 29.4% from 28.5% a year ago in

the quarter.

In early August, the company announced a reorganization plan

involving plant closures, workforce reduction, and supply chain

streamlining.

WK Kellogg's net sales fell to $689 million in the three

months ended September 30, compared with analysts' average

expectation of $674 million, according to data compiled by LSEG.

Excluding items, it reported earnings of 31 cents per share,

above analysts' estimates of 26 cents per share.

The company now expects full-year net sales growth to be at

the lower end of its previous forecast range between a 1%

decline and a 1% rise.