03:16 PM EDT, 10/14/2025 (MT Newswires) -- WPP ( WPP ) said Tuesday it has expanded a partnership with Alphabet's (GOOG, GOOGL) Google ( GOOG ) under a five-year agreement to support AI and cloud-driven marketing services and allow brands to quickly create ad campaigns.

The deal includes a $400 million commitment from WPP ( WPP ) for Google ( GOOG ) technologies, the company said.

WPP ( WPP ) said the collaboration will enable real-time personalized campaigns, faster asset creation using tools like Veo and Imagen, and improved privacy-focused data sharing via InfoSum on Google Marketplace.

WPP ( WPP ) also said it will access Gemini and DeepMind models to build tailored AI services and audience insights via its Open Intelligence platform.

The company also said Google ( GOOG ) will now co-lead WPP's ( WPP ) Creative Technology Apprenticeship program, aiming to train more than 1,000 creative technologists by 2030.

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