05:23 PM EDT, 07/14/2025 (MT Newswires) -- Xcel Brands ( XELB ) said Monday that it agreed to a licensing partnership with K9 Wear to develop and launch a new pet brand called Trust. Respect. Love by Cesar Millan.

Financial terms of the partnership were not disclosed.

The brand will feature premium products from toys to nutrition, enhancing pet ownership with quality and design, according to Xcel.

Shares of the company were up 8% in recent after-hours activity.