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Xcel Brands Signs Licensing Agreement With EcoStrong for Cesar Millan Pet, Cleaning Products
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Xcel Brands Signs Licensing Agreement With EcoStrong for Cesar Millan Pet, Cleaning Products
Jun 11, 2026 8:09 AM

10:58 AM EDT, 06/11/2026 (MT Newswires) -- XCel Brands ( XELB ) said Thursday it has signed an agreement to license its "Trust. Respect. Love by Cesar Millan" branded products to EcoStrong.

The partnership will introduce a collection of innovative pet care, pet shampoo, and home cleaning products, the company said.

Xcel Brands ( XELB ) shares were down 9.7% in Thursday trading.

Price: 1.66, Change: -0.15, Percent Change: -8.03

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