BEIJING/SINGAPORE, May 15 (Reuters) - Chinese smartphone
maker Xiaomi ( XIACF ) has become the country's eighth-largest
electric vehicle upstart after selling more than 7,000 units of
its first model, the SU7 sedan, in April, according to industry
data.
Xiaomi's ( XIACF ) strong entry into China's crowded EV market is set
to further upend the world's largest auto market, where
companies have been locked in a fierce price war amid weakening
demand. Xiaomi ( XIACF ) is already a household name in China for its
popular smartphones and home appliances.
It joins other upstarts like Nio and Xpeng ( XPEV )
as new automakers focused on EV production. The
category excludes legacy brands like Volkswagen and
established EV makers such as Tesla, BYD
and Geely.
Xiaomi ( XIACF ) sold 7,058 SU7s in April, its first full monthly
sales since the model was launched in late March, and it is
targeting more than 100,000 deliveries this year, which would
correspond to monthly average sales of 11,618 units for the
remainder of the year.
It replaced the Avatr EV brand from state-owned Chongqing
Changan Automobile as the country's eighth-biggest
EV upstart, according to Reuters' analysis of monthly sales data
from ByteDance's car information platform Dongchedi.
China's EV market has been crowded by an increasing number
of upstarts that include pure EV manufacturers such as Nio and
Xpeng ( XPEV ) as well as EV sub-brands from traditional automakers
including GAC's Aion and Geely's Zeekr.
Huawei-backed Harmony Intelligent Mobility Alliance (HIMA)
is also among the new upstarts. Brands under the HIMA include
Aito and Luxeed and their combined EV sales totalled 20,819
units in April, according to Dongchedi data.
Some Huawei vehicles such as the Aito M5 and M9 come in both
extended-range and pure EV variants and both versions are
counted in as EVs, meaning its actual pure EV sales would be
lower than the reported figure. Dongchedi does not provide a
sales breakdown of those variants.
Xiaomi's ( XIACF ) estimated monthly sales of more than 11,000 units
for the remainder of the year also puts it in a close
competition with Volkswagen, which has fared better than most
other foreign legacy auto brands in competing with Chinese EV
players.
VW delivered 13,108 EVs in April under its ID series through
two Chinese joint ventures, with the models starting at a lower
price than Xiaomi's ( XIACF ) standard SU7 at 215,900 yuan ($29,845.59).
The market is set to turn even more bullish on Xiaomi ( XIACF ) in
coming years, according to some analysts. HSBC Qianhai forecasts
sales of the Xiaomi ( XIACF ) vehicle at 240,000 units in 2025 and 348,000
units in 2026.
Local champion BYD topped China's EV sales rankings with
120,234 units last month. Sales were largely driven by
affordable models much cheaper than the SU7.
U.S. giant Tesla netted 31,421 units in Model 3 and
Y sales in April.
Xiaomi's ( XIACF ) base model SU7 is about $4,000 cheaper than the
base model of Tesla's Model 3 in China.
As EV makers grapple with growing competition in the China
market, many are now shifting their focus to overseas markets.
China's passenger vehicle exports surging to a record high
in April, whereas domestic sales contracted 5.8% from a year
earlier, data from the China Passenger Car Association showed.
($1 = 7.2339 Chinese yuan renminbi)