BEIJING, March 28 (Reuters) - Xiaomi's ( XIACF ) highly

anticipated electric vehicle (EV) will go on sale at a starting

price of 215,900 yuan ($29,869.54), the Chinese smartphone

company said as it announced the launch of its first car in the

world's largest auto market.

Xiaomi ( XIACF ) CEO Lei Jun said the company's standard SU7 model

will be priced at 215,900 yuan while its Pro and Max versions

will 245,900 and 299900 yuan respectively.

($1 = 7.2281 Chinese yuan renminbi)