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Yeti expands board, adds two directors after discussions with activist Engaged
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Yeti expands board, adds two directors after discussions with activist Engaged
Mar 17, 2025 5:25 AM

NEW YORK, March 17 (Reuters) - Outdoor goods company

Yeti Holdings ( YETI ), which makes cooler boxes and insulated

cups, on Monday said it will add two new directors and expand

the size of its board after months of discussions with activist

investor Engaged Capital.

Magnus Welander, former chief executive of lifestyle and

outdoor company Thule, and Arne Arens, former chief executive

officer of footwear brand Boardriders, will join eight directors

and increase the board's size to 10.

Yeti, founded two decades ago by two brothers who wanted a

better cooler to keep their drinks cold in the Texas heat, is

currently valued at $2.7 billion. Its stock price has come under

pressure recently amid the prospect of tariffs on goods from

China, where many of the company's products are manufactured.

Engaged, which owns roughly 2% of Yeti's common shares, has

held talks for months with management and has told people that

the company's stock price could triple over the next three years

if management pursues growth strategies and returns cash to

shareholders, sources familiar with the matter told Reuters.

Yeti stock closed trading at $32.17 on Friday.

The fund has also urged Yeti to improve communication with

investors by scheduling conferences, an investor day and being

in touch more actively with shareholders, the sources said.

Engaged's efforts have been behind the addition of more than

a dozen directors to boards over the past five years, industry

data showed.

Earlier this month it laid the groundwork for a board fight

at Portillo's when it nominated two director candidates

to the restaurant chain's eight-member board.

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