NEW YORK, March 17 (Reuters) - Outdoor goods company
Yeti Holdings ( YETI ), which makes cooler boxes and insulated
cups, on Monday said it will add two new directors and expand
the size of its board after months of discussions with activist
investor Engaged Capital.
Magnus Welander, former chief executive of lifestyle and
outdoor company Thule, and Arne Arens, former chief executive
officer of footwear brand Boardriders, will join eight directors
and increase the board's size to 10.
Yeti, founded two decades ago by two brothers who wanted a
better cooler to keep their drinks cold in the Texas heat, is
currently valued at $2.7 billion. Its stock price has come under
pressure recently amid the prospect of tariffs on goods from
China, where many of the company's products are manufactured.
Engaged, which owns roughly 2% of Yeti's common shares, has
held talks for months with management and has told people that
the company's stock price could triple over the next three years
if management pursues growth strategies and returns cash to
shareholders, sources familiar with the matter told Reuters.
Yeti stock closed trading at $32.17 on Friday.
The fund has also urged Yeti to improve communication with
investors by scheduling conferences, an investor day and being
in touch more actively with shareholders, the sources said.
Engaged's efforts have been behind the addition of more than
a dozen directors to boards over the past five years, industry
data showed.
Earlier this month it laid the groundwork for a board fight
at Portillo's when it nominated two director candidates
to the restaurant chain's eight-member board.