NEW YORK, March 17 (Reuters) - Outdoor goods company
Yeti Holdings ( YETI ), which makes cooler boxes and insulated
cups, on Monday said it would add two new directors, expanding
the size of its board after months of discussions with activist
investor Engaged Capital.
Magnus Welander, former chief executive of lifestyle and
outdoor company Thule, and Arne Arens, former chief executive
officer of footwear brand Boardriders, will join eight
directors, increasing the board's size to 10.
The company was already working on refreshing its board and
Arens was introduced to the company by Engaged, a person
familiar with the matter said.
Yeti, founded two decades ago by two brothers who wanted a
better cooler to keep their drinks cold in the Texas heat, is
currently valued at $2.7 billion. Its stock price has come under
pressure recently amid the prospect of tariffs on goods from
China, where many of the company's products are manufactured.
Engaged, which owns roughly 2% of Yeti's common shares, has
held talks for months with management and has told people that
the company's stock price could triple over the next three years
if management pursues growth strategies and returns cash to
shareholders, two other sources familiar with the matter told
Reuters.
Yeti's stock price climbed nearly 4% on Monday while the
broader market was largely flat.
The company is already working on finding alternative
production sites and recently told investors on a conference
call that it is "ahead of plan" in shifting its drinkware
production out of China. The company said it expects to have 80%
of its drinkware capacity located outside of China by the end of
2025.
The fund has also urged Yeti to improve communication with
investors by scheduling conferences, an investor day and being
in touch more actively with shareholders, the people familiar
with Engaged's thoughts said.
Engaged's efforts have been behind the addition of more than
a dozen directors to boards over the past five years, industry
data showed.
Earlier this month it laid the groundwork for a board fight
at Portillo's when it nominated two director candidates
to the restaurant chain's eight-member board.