02:50 PM EST, 12/09/2024 (MT Newswires) -- Zeta Global ( ZETA ) issued a statement Monday about Omnicom Group's ( OMC ) announcement to acquire Interpublic Group (IPG), with Zeta Chief Executive David Steinberg saying the proposed deal is a "positive one" for both the industry and Zeta.

Steinberg addressed the proposed merger, highlighting Zeta's "extensive relationships" with both Omnicom ( OMC ) and Interpublic Group, during its Zeta Data Summit.

Shares of Zeta were down more than 10% with Omnicom Group ( OMC ) shares down nearly 9% in recent Monday trading while Interpublic shares were up over 6%.

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