10:12 AM EDT, 10/21/2024 (MT Newswires) -- Zeta Global Holdings ( ZETA ) said Monday it has completed its previously announced $250 million acquisition of privately held digital marketing firm LiveIntent.

Under the terms of the now-completed transaction, Zeta paid $77.5 million in cash and issued $172.5 million of its common stock at closing. The stock portion of the deal also is subject to lockup provisions along with limitations on sale volume, Zeta previously said.

Shares of Zeta fell 2.7% in recent trading.

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