05:36 PM EDT, 07/02/2024 (MT Newswires) -- Zeta Global Holdings ( ZETA ) said Tuesday it entered into a technology partnership with RallyPoint to better serve military personnel and veterans.

The company said it will enhance RallyPoint's digital platform, supporting military personnel and veterans in recruiting, readiness, transition assistance and mental health, while aiding families and caregivers.

RallyPoint will also help US government agencies access and utilize Zeta's AI-powered marketing cloud to benefit the military and veterans, the company said.