06:36 AM EDT, 03/24/2026 (MT Newswires) -- Zeta Global ( ZETA ) said Tuesday it released its artificial intelligence-powered marketing software, Athena, for general availability to enterprise customers.

The newly available program analyzes business data to generate predictive recommendations and help marketing teams allocate budgets, the company said.

The software is based on OpenAI models to provide users with a conversational interface for data analysis and goal-based optimization, including adaptive revenue forecasting, voice interaction capabilities, and campaign tracking, Zeta said.