Zeta Global Holdings Corp. ( ZETA ) shares are trading higher on Thursday. The company disclosed a new intelligent mobile experience tailored for marketers aiming to integrate AI across all touchpoints, including mobile.

This solution enables more effective personalized cross-channel campaigns, enhancing customer experiences and ensuring consistent identity across interactions.

Additionally, Zeta is expanding its lineup of generative AI Agents on the Zeta Marketing Platform, providing innovative capabilities for marketers.

The intelligent mobile solution has launched ahead of schedule, offering an AI-powered, connected experience designed specifically for modern marketers.

The new Zeta AI Agents introduce groundbreaking marketing capabilities through customizable agent workflows.

David A. Steinberg, Co-Founder, Chairman, and CEO at Zeta Global ( ZETA ) said, “Expanding our AI Agent lineup and launching a new mobile offering ahead of schedule is a significant milestone for Zeta and underscores our unwavering commitment to our investment in the Zeta Marketing Platform that maximizes ROI today and spearheads innovation for tomorrow.”

Gerry Murray, Research Director, Enterprise Technology at IDC, stated, “IDC research has repeatedly shown that highly personalized interactions result in 30% or better performance over those with no or low personalization. In addition, IDC estimates that GenAI will improve marketing productivity by more than 40% in the next four years. As a result, CMOs should start thinking about data and AI infrastructure as essential to customer and employee experience as well as brand equity.”

This week, Zeta Global ( ZETA ) unveiled the Zeta Media Engine, Powered by Snowflake. This privacy-first solution leverages Snowflake Data Clean Room and Zeta’s Identity Graph and AI tools for people-based programmatic activation across the open web.

Investors can gain exposure to the stock via Alpha Architect U.S. Quantitative Momentum ETF ( QMOM ) and First Trust Small Cap Growth AlphaDEX Fund ( FYC ) .

Price Action: ZETA shares are trading higher 1.82% at $30.20 at the last check Thursday.

Image via Shutterstock

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