Zomato will soon be part of the 10-minute delivery systems. Zomato CEO and Founder Deepinder Goyal tweeted that the food delivery app will introduce a new service, Zomato Instant, which promises 10-minute food delivery to customers.

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Announcement: 10 minute food delivery is coming soon on Zomato.

Food quality – 10/10Delivery partner safety – 10/10Delivery time – 10 minutesHere’s how Zomato Instant will achieve the impossible while ensuring delivery partner safety – https://t.co/oKs3UylPHh pic.twitter.com/JYCNFgMRQz— Deepinder Goyal (@deepigoyal) March 21, 2022

Goyal shared a link to a Zomato blog post which highlighted that 10-minute deliveries were not going to compromise the safety of Zomato’s delivery partners.

Also read: Zomato shares erase initial gains; company to launch 10-minute food delivery service

“Before we even talk about this, we will start with a clarification -- to fulfil our quick delivery promise, we do not put any pressure on delivery partners to deliver food faster. Nor do we penalise delivery partners for late deliveries. The delivery partners are not informed of the promised time of delivery. Time optimisation does not happen on the road, and does not put any lives at risk,” Goyal said in the blog post.

Twitter users soon turned into meme machines. Many of them questioned the quality of food for achieving such short delivery times. Other worried for the safety of delivery partners.

Zomato delivery boy delivering in 10 minutes #Zomato #10minutedelivery pic.twitter.com/rCNkrxq7KA

— Anjali Gupta (@anjali2605) March 22, 2022

10 min food delivery can be scary, what if it...#10minutedelivery #food #Zomato pic.twitter.com/Coh8a3m9OF

— Kunal Rathod (@RathodKunalL) March 22, 2022

thanks #zomato for delivering chicken biryani just under 10 minutes! pic.twitter.com/tUcASQw417

— Sahilarioussss (@Sahilarioussss) March 22, 2022

#Zomato Delivery Partner on it's way with 10 minutes order. pic.twitter.com/2LVAefXTzV

— Ispider Man (@Alone_Mastt) March 21, 2022

#Zomato situation right now#ZomatoInstant #10minutedelivery