12:23 PM EDT, 04/01/2025 (MT Newswires) -- ZoomInfo Technologies ( ZI ) will integrate its user intelligence technology with PathFactory's platform, according to a statement Tuesday.

Under the so-called strategic integration, joint customers of PathFactory and ZoomInfo ( ZI ) will be able to turn anonymous web traffic into visitor intelligence, the statement said.

The companies said marketers could use the information to target potential customers.

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