*
Zootopia 2 grosses 1.95 billion yuan at Chinese box office
in
six days
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Hollywood's influence in China remains limited despite
Zootopia
2's success
*
Shanghai Disney ( DIS ) resort features world's only
Zootopia-themed
land
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Bob Iger attends Shanghai premiere amid local marketing
efforts
By Casey Hall and Nicoco Chan
SHANGHAI, Dec 1 (Reuters) -
Disney's ( DIS ) Zootopia 2 became the highest-grossing
animated foreign film ever in China, despite generally muted
interest in overseas movies in the country.
As of Monday morning Beijing time, box office tracker Maoyan
showed Zootopia 2's local box office tally reaching 1.95 billion
yuan ($275.6 million) in its first six days of release.
"It is Disney's ( DIS ) most important movie in China this year, for
sure," said Ashley Dudarenok, founder of China digital
consultancy Chozan, with its themes of personal resilience and
societal harmony resonating with local audiences.
Its runaway success in China - where Zootopia 2 sales
accounted for around 95% of all movie ticket sales over its
opening weekend - is particularly notable given the changing
environment for foreign films in China over the nine years since
the first Zootopia film was released. The original Zootopia also
became China's most popular foreign animated film when it was
released in 2016.
Hollywood films were caught up earlier this year in the
China-U.S. trade war. Beijing curbed the number of U.S. films
that were allowed to be shown in China in retaliation for higher
tariffs on Chinese goods - a move analysts said would only have
a limited impact, given the waning influence of foreign films in
China.
AN EXCEPTION, NOT THE RULE
Hollywood studios once looked to China, the world's
second-largest film market, to help boost their box office
performances. But domestic movies increasingly have outperformed
Hollywood fare in China. Earlier this year, local animation "Ne
Zha 2" eclipsed Pixar's "Inside Out 2" to become the world's
highest-grossing animated film of all time after raking in
nearly $2 billion at the Chinese box office.
Even so, Disney ( DIS ) seemed confident that Zootopia 2 would find
a significant audience in China, with Chief Executive Bob Iger
travelling to Shanghai for a local premiere a fortnight ago. In
addition, Disney ( DIS ) partnered with China Eastern Airlines
on a Zootopia 2-themed plane.
And the Shanghai Disneyland resort is home to the world's
only Zootopia-themed land, which opened in 2023 to capitalise on
local affection for the original film.
"Disney ( DIS ) is heavily reliant on huge blockbuster releases,
which in turn become IP and monetise through experiences,
merchandise and other areas," said PP Foresight analyst Paolo
Pescatore, adding that in spite of geopolitical tensions and an
uncertain macroeconomic environment, China remains a "massive
and expanding market for its theme parks, movies and
merchandise."
According to Chris Fenton, author of "Feeding the Dragon:
Inside the Trillion Dollar Dilemma Facing Hollywood, the NBA,
and American Business," a potential downside of Zootopia 2's
success could be the false hope it might give Hollywood studios
that China could be rekindling a love affair with foreign
films.
"Beijing doesn't view Hollywood as a solution to restrained
consumer spending [in China], so I wouldn't read into this being
a pivot on Beijing's part," he said. "Beijing knows if Hollywood
sees some continued promise in their market, filmmakers will
continue to kowtow to Beijing's storytelling requirements."
($1 = 7.0750 Chinese yuan)
(Reporting by Casey Hall and Nicoco Chan in Shanghai)