Apple rolls out streaming TV service; unveils new iPhone with triple-camera

SUMMARY

Apple Inc caught up with hardware rivals on Tuesday by revealing a triple-camera iPhone, and it rolled out a streaming TV service priced at $5 a month, undercutting Disney and Netflix. The announcements came at the company's biggest marketing event, where it unveils its top products for the year ahead, and showcased an aggressive Apple ready to battle on price. The long-awaited Apple TV+ streaming television service will be available in over 100 countries, starting in November. The service will not be available in China when it launches, nor will the Apple Arcade video game subscription. Buyers of an iPhone, iPad or Mac will get a free year of streaming TV, potentially drawing hundreds of millions of viewers to the service. That catapults the new service into a rarified group of companies.

By ReutersSept 11, 2019 8:55:13 AM IST (Updated)

The Apple logo is displayed at an event at its headquarters in Cupertino, California. Apple Inc caught up with hardware rivals on Tuesday by revealing a triple-camera iPhone, and it rolled out a streaming TV service priced at $5 a month, undercutting Disney and Netflix. (REUTERS/Stephen Lam)

CEO Tim Cook presents the Apple TV Plus trailer for "See" at an Apple event at their headquarters in Cupertino, California. The long-awaitedAppleTV+ streaming television service will be available in over 100 countries, starting in November. . (REUTERS/Stephen Lam)

The announcements came at the company's biggest marketing event, where it unveils its top products for the year ahead, and showcased an aggressive Apple ready to battle on price. (REUTERS/Stephen Lam)

Greg Joswiak, Apple’s vice president of Product Marketing, speaks in front of an iPad. (REUTERS/Stephen Lam)

Apple said the seventh generation of the iPad will start at $329 and be available to order starting Tuesday and in stores on Sept. 30. (REUTERS/Stephen Lam)

Stan Ng presents the new Apple Watch during the Apple event at their headquarters. (REUTERS/Stephen Lam)

Apple unveiled an updated watch, the Series 5, with an always-on display, starting at $399, while keeping the older Series 3 starting at $199. (REUTERS/Stephen Lam)

CEO Tim Cook presents the new iPhone 11 during the event. (REUTERS/Stephen Lam)

Apple said its new iPhone 11 will come with two back cameras, including an ultra-wide-angle lens and the next generation of microchips, the A13. (REUTERS/Stephen Lam)

Prices start at $699, down from last year's new iPhone that started at $749. The more expensive iPhone 11 Pro will cost $999 and the iPhone 11 Pro Max with a bigger screen starts at $1,099.(REUTERS/Stephen Lam)

A new Apple iPad is seen in the demonstration room during a launch event at their headquarters in Cupertino. (REUTERS/Stephen Lam)