Aimed at cost saving and boosting profitability Jubilant FoodWorks (JFL) operated Domino’s Pizza may end its over 20-years long exclusive partnership with non-alcoholic beverage giant Coca-Cola to rope in PepsiCo, reported The Economic Times.
“We have enjoyed a strong partnership with Coca-Cola India over the last 20 years, JFL spokesperson told the daily. "As we look to build our business for the next phase of growth, we have initiated a process to look at various options and identify the right beverage partner who can help strengthen our beverage portfolio and drive growth."
The Michigan based largest quick service restaurant chain, with a global footprint in 85 countries and 1,144 stores in India, also serves PepsiCo brands in Australia, New Zealand and Malaysia, the report said.
Rival food chains such as Yum! Brands that operates Pizza Hut, KFC and Taco Bell have long been associated with the PepsiCo brand, while McDonald has had a long partnership with Coca-Cola, the report added.