Flipkart is likely to have adopted a targeted strategy to win two major markets NCR and Bengaluru — before taking the battle to other cities, reported Business Standard.

According to the report, the development is likely to affect home-grown online grocers, Bigbasket and Grofers, who are the dominant players in these two regions.

"The message from the top management is that we need to be No. 1 in Bengaluru and Delhi by the year-end,” a source familiar with the matter told the newspaper.

Flipkart Supermart, the online grocery store Flipkart launched in August 2018, has already hit a monthly sales run-rate of Rs 50 crore, said the report.

Flipkart is already taking steps to expand into other cities. As per the report, it expanded to Hyderabad and Chennai in June last year and will soon open in Mumbai.

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