India’s largest online retailer Flipkart is eyeing $1.5 - $1.7 billion in its Big Billion Days sale, about double the target it had the previous year, The Mint reported.

The five day long sale, likely to be held in October, generates most of the e-commerce company’s business, said the Mint report, adding that the company channels all its resources on the sale as early as May, ramping up logistics and inventory, hiring thousands of temporary workers and upgrading the technology that runs its marketplace.

Last year, Flipkart generated more than Rs 5,000 crore helped by the increased sales of Apple’s iPhones, Xiaomi phones and VU televisions, the report said.

According to the report, high value categories such as smartphones, large appliances and its fashion retail hands of Myntra and Jabong usually drive the sales.

However, it also added that the targets might be revised right before the sale begins.

First Published:Aug 17, 2018 10:29 AM IST