In a bid to tackle lifestyle diseases and improve the standard of living, India's food safety regulator FSSAI has launched the Eat Right Movement. As a part of this movement, it has got on board top FMCG companies, QSR chains, edible oil companies and retailers.

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FMCG companies including the likes of ITC, HUL, Nestle, Marico, Britannia and many others have signed a pledge with the FSSAI in this regard.

These companies have pledged to continuously evaluate their portfolio and reformulate their products to reduce sodium, sugar and fat content. With an increasing focus on health and wellness, companies like Unilever have already taken a global decision to reduce salt and sugar content in their products over a period of time.

The introduction of healthy snacking categories or in-between meals like oats has been something that Marico has been focusing on.

A couple of months ago the FSSAI had issued draft labelling regulations and had suggested that foods high in fat, sugar and salt should have a special "red labeling."

This would make consumers aware that the food is high in fats, sugar and salt content. However, the industry has not been on board with these draft labeling regulations.

The industry is in consultation with the CII on this issue and will be presenting their views to the FSSAI soon.

First Published:Jul 11, 2018 10:17 PM IST