In China's heartland, once-flush shoppers turn cautious

SUMMARY

An economic slowdown in China, after three decades of unbridled growth, is being felt especially keenly in Henan. The province, with its 10 crore people, is a key pillar ofChina'saspirations to transform its economy by boosting domestic spending and raising living standards in the country's interior.But according to dozens of interviews with consumers and merchants across Henan, as well as trade group data, people in the province are spending less on everything from cars and household appliances to clothing and cosmetics.

By ReutersMay 17, 2019 9:56:44 AM IST (Published)

A chef talks to his kitchen staff during their morning assembly outside a restaurant in Zhengzhou, Henan province, China, January 19, 2019. REUTERS/Thomas Peter

Neon signs in the shapes of luxury brand names illuminate the facade of David Plaza, a shopping mall in Zhengzhou, Henan province. REUTERS/Yawen Chen

People perform a tai chi routine at a department store in Zhengzhou. REUTERS/Thomas Peter

A deliveryman leans against a cart outside a wholesale market in central Zhengzhou. REUTERS/Thomas Peter

A chef walks outside a restaurant at night in the old town of Luoyang, Henan province. REUTERS/Thomas Peter

People walk on a horseshoe-shaped glass bridge over Fuxi Mountain valley outside Xinmi city. REUTERS/Thomas Peter

Property saleswoman Zhao Na poses for pictures in an upscale showroom apartment in Zhengzhou. REUTERS/Thomas Peter

People push shopping trolleys at a Walmart in Zhengzhou, Henan province. REUTERS/Thomas Peter

Women buy steamed buns from a street vendor in the old town of Luoyang. REUTERS/Thomas Peter