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In-home beverage consumption up 25%; total sales at pre-COVID levels: Varun Beverages
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In-home beverage consumption up 25%; total sales at pre-COVID levels: Varun Beverages
Oct 5, 2020 4:16 AM

In-home beverage consumption has grown 25-30 percent, Ravi Kant Jaipuria of Varun Beverages said in an interview to CNBCTV18, adding that both in-home and out of home consumption are seeing a recovery.

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Varun Beverages is the second-largest franchisee (outside US) of carbonated soft drinks and non-carbonated beverages sold under trademarks owned by PepsiCo . It produces and distributes brands such as Pepsi, Diet Pepsi, Seven-Up, Mirinda Orange, Mirinda Lemon, Mountain Dew, Seven-Up Nimbooz Masala Soda, Evervess Soda, Duke’s Soda, Sting, Tropicana, Seven-Up Nimbooz, Gatorade and Quaker Oat Milk as well as packaged drinking water under the brand Aquafina.

“In-home consumption and on-the-go is the main business for us and this year after seeing COVID in-home consumption has gone up by 25-30 percent. On-the-go business has started to come back to normal, so both are seeing a surge in the volumes,” he said.

Jaipuria said that overall volume sales have reached pre-COVID levels since August, and said that numbers for August and September are very close to the numbers logged during the same periods last year.

Watch video for more.

First Published:Oct 5, 2020 1:16 PM IST

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